Rolex SA is a Swiss luxury watch manufacturer founded in 1905 by Hans Wilsdorf and Alfred Davis. Headquartered in Geneva, Switzerland, Rolex is renowned for designing, manufacturing, and distributing high-quality, prestige watches worldwide. Rolex has cultivated a strong reputation for its precision and reliability in timekeeping, particularly in the realm of luxury watches. It is credited with several notable achievements and innovations, such as the introduction of the first waterproof wristwatch, the Oyster, in 1926. Rolex also played a pivotal role in the development of automatic movement technology through the creation of the Perpetual rotor in 1931. The brand’s product line includes various collections, including iconic models such as the Oyster Perpetual, timeless Submariner divers’ watch, prestigious Day-Date, and the classic Datejust. Each timepiece is crafted meticulously using high-quality materials, such as 18-carat gold, platinum, and stainless steel, and is subject to rigorous quality control measures. Rolex watches have become synonymous with prestige and exclusivity, sought after by collectors and enthusiasts worldwide. The company strictly controls and protects its brand image, only allowing authorized retailers to sell and service its watches. As a social responsible organization, Rolex actively supports various cultural, philanthropic, and environmental initiatives through its philanthropic arm, the Rolex Foundation. The foundation’s efforts primarily focus on scientific research, conservation, and fostering excellence in the arts and culture. Today, Rolex stands as one of the most influential and renowned luxury watchmakers, epitomizing precision, excellence, and unparalleled craftsmanship in the industry.