Retail Banking
Accelerate primacy. Grow deposits.
Drive account primacy and deposit growth for your organization with Truv.
Direct-to-source data that scales growth.
Direct-to-source data that scales growth.
Direct Deposit Switch
Digital direct deposit switching with HR form fallback.
Income Verification
Payroll-based for W-2, gig, retirement, disability, and more.
Bank Income Verification
Bank account transaction analysis for income reports.
Employment Verification
Real-time employment status, current and historical.
Drive deposit growth and personalize your customer experience.
Drive deposit growth and personalize your customer experience.
Coverage
Cover 100% of customer switches.
Leading coverage drives optimized customer connections without the friction.
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Fallback
Automate no-touch HR form fallbacks.
Built-in fallback enables manual switches without human in the loop.
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Cost Savings
Lower acquisition costs, maximize ROI.
Lower overhead, streamline operations, and scale without call centers or employee intervention.
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Security & Compliance
Run on enterprise-grade security.
Truv's platform ensures every verification meets strict privacy, encryption, and data protection standards.
Learn morePlug Truv into your existing workflow.
Plug Truv into your existing workflow.
New Customer Experience
Embed direct deposit switching in your new account opening flow.
Existing Customer Experience
Drive primacy with in-app direct deposit switching for current customers.
In-Branch Account Opening
Support seamless in-branch account opening with SMS, email, and QR code experiences.
Email, SMS, and Push Campaigns
Drive customers to the direct deposit switching experience through targeted campaigns.
Full suite of integrations to go live fast.
Full suite of integrations to go live fast.
Real results. Real Truv experiences.
Real results. Real Truv experiences.
Retail banking verification FAQs.
Retail banking verification FAQs.
Retail banking encompasses services designed to meet the financial needs of individual consumers, including checking accounts, saving accounts, digital banking services, credit cards, loans, and more. With direct deposit switching made easy by Truv, customers can allocate paycheck amounts to fund a new account or split a direct deposit in a fast, easy digital process.
Truv accelerates account primacy by streamlining the direct deposit switching process for new and existing customers. Our platform provides multiple ways to switch direct deposits, including digital automation via connections to payroll providers and an alternative HR form as a fallback solution.
Truv offers seamless integration with major digital banking platforms, including Jack Henry Banno, Alkami, Clutch, Q2, MX, and Candescent (formerly Terafina), allowing banks to implement direct deposit switching capabilities within days.
Financial institutions using Truv report significant improvements in direct deposit conversion rates and deposit growth. Truv's customer, B9, realized a 12% improvement in total funds deposited over a leading consumer-permissioned vendor.
Truv's platform supports multiple deployment scenarios including embedded experiences for new account opening and online banking, as well as text, email, and QR codes for in-branch experiences.
Most institutions go live within days. We provide comprehensive integration support, dedicated training teams, and flexible deployment options including pre-built integrations with major banking platforms.
Truv transforms the traditional weeks-long direct deposit switching process into a seamless experience that takes just minutes. New customers can complete their entire account setup, including direct deposit switching, in a single session.
Our platform analyzes customer income patterns, employment status, and direct deposit history to create actionable segments. This enables you to identify high-value customers, spot opportunities for additional services, and proactively engage customers at risk of switching institutions.
By automating the direct deposit switching process, Truv significantly reduces operational costs associated with new account activation. Our platform eliminates manual form processing, reduces follow-up communications, and minimizes the need for branch staff intervention.