Security is the cornerstone of Truv; we design everything to ensure the safety of consumer’s data: from SOC2 Type II...
ConsumerMetrics is a market research company that provides real-time information on consumer behavior and purchase patterns for various industries. The company was founded in 2007 and is headquartered in Hadley, Massachusetts. ConsumerMetrics collects data from a variety of sources, including online purchases, social media mentions, and credit card transactions. Their proprietary algorithms and analytics provide insights into changes in consumer behavior and trends, giving businesses a competitive edge. The company’s consumer tracking products include the Daily Growth Index, which measures the real-time changes in the overall economic activity, and the Household Activity Index, which provides insight into the purchasing activity of households. These indices are used by businesses in a range of industries, including finance, retail, and consumer goods, among others. ConsumerMetrics also offers consulting services that provide customized insights for businesses looking to optimize their strategies based on consumer behavior. Their services include market analysis, segment identification, and product development. As a data-driven company, ConsumerMetrics prioritizes privacy and data security. They adhere to industry best practices for data collection and have strict guidelines in place for the use and protection of customer data.
The information on this page is not an endorsement of Truv’s services by ConsumerMetrics and is meant to be purely informational.
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Innovation in the verifications industry by Jason Morris
Jason Morris is a screening industry pioneer and veteran and one of Truv’s advisors and investors. We sat down with...
May 10, 2021