Overview

CMG Home Loans, a leading nationwide top 10 lender funding over 50,000+ loans annually, aimed to optimize its income verification process. As one of the most innovative mortgage lenders in the U.S., CMG is committed to delivering a seamless borrower experience through its proprietary technology ecosystem.

By partnering with Truv, CMG was able to modernize its verification of income and employment (VOIE) workflow — resulting in significant cost savings, faster loan processing, enhanced data accuracy, and a better borrower experience.

Challenge

Before working with Truv, CMG relied on a third-party verification provider that came with high costs and limited configurability. The existing implementation used a rigid, sequential call structure to the prior verification provider, which restricted adaptability and failed to support CMG’s strategic objectives.

  • Monthly verification spend: $1.1 million.
  • Limited integration capabilities led to redundant steps and manual workarounds.
  • Lack of flexibility to enable CMG’s multi-channel strategy, cost efficiencies, and strategic segmentation across lending channels.

CMG needed a more cost-efficient, modern, and flexible VOIE solution that could integrate seamlessly into its own systems without sacrificing accuracy or compliance.

Solution

CMG selected Truv as its VOIE partner, implementing it at the top of the waterfall to maximize data coverage while reducing reliance on costly traditional providers.

Truv’s solution was fully embedded into CMG’s custom-built point-of-sale and the Clear loan officer portal, ensuring a unified and frictionless experience. The integration leveraged Truv’s robust APIs to automate verification requests, streamline borrower consent, and deliver verified data instantly.

Key implementation highlights:

  • Embedded Truv VOIE flows directly into both loan officer-facing and borrower-facing portals.
  • Leveraged Truv’s API-first architecture to deliver seamless connectivity with CMG’s internal systems, including diversified APIs, real-time notification webhooks, and configurable templates for JV partners—ensuring flexibility by channel and order type.
  • Enabled best practices and efficient workflows tailored to CMG’s operations.
  • Enhanced data surety with direct payroll connections.

A key factor in CMG’s decision to partner with Truv was data surety — knowing that Truv connects directly to the payroll provider rather than relying on intermediaries. This direct-source connection has been a major differentiator, significantly improving data reliability and trust across CMG’s credit risk operations.

Because Truv delivers verified income and employment information straight from the source, CMG’s credit risk team now accepts Truv’s WVOE (Written Verification of Employment) reports without requiring additional paystubs, even in scenarios where loans aren’t D1C/AIM eligible. This enhanced confidence in Truv’s data has helped streamline CMG’s underwriting process, reduce manual document collection, and accelerate loan approvals while maintaining full compliance.

Outcomes

The partnership between CMG and Truv produced immediate and measurable results:

Over $800K/month cost savings over legacy VOIE solutions

By implementing Truv, CMG Home Loans achieved a 73% reduction in verification costs, translating to over $800,000 in monthly savings. Truv’s API-first platform replaced outdated systems with a streamlined, borrower-friendly solution that delivers instant, accurate verifications while dramatically lowering spend.

Conversion rate of over 70% post attempts

Truv’s intuitive, borrower-permissioned experience led to a conversion rate exceeding 70% after login attempts. With faster connections, reliable data retrieval, and reduced friction, CMG’s borrowers enjoy a seamless digital experience — improving both efficiency and satisfaction.

Uplift in buyback protection on more loans than other verification vendors

CMG experienced an 11.7% uplift in income validation and a 10.2% uplift in employment validation for R&W relief compared to legacy vendors. This improvement gives CMG greater buyback protection and stronger data confidence across its loan portfolio.

Live with a custom integration company-wide

Within just three months, CMG and Truv successfully launched a fully embedded, company-wide integration across the lender’s proprietary systems — including its point-of-sale, SmartApp, and loan officer portal. The result: a unified, automated verification experience built to scale with CMG’s business.

After assessing the market, it became
clear that a traditional, vendor
ordered verification model was not
enough. We needed a borrower driven
strategy that engages the customer
directly and delivers a more complete
income profile, not just a single point
verification. That depth gives us
greater flexibility across our investor
base without increasing
documentation burden or cost.
After assessing the market, it became clear that a traditional, vendor ordered verification model was not enough. We needed a borrower driven strategy that engages the customer directly and delivers a more complete income profile, not just a single point verification. That depth gives us greater flexibility across our investor base without increasing documentation burden or cost.

Paul Akinmade

Chief Strategy Officer, CMG Financial

White-Glove Partnership and
Ongoing Support

Truv's partnership with CMG extends far beyond implementation. Our white-glove service model ensures a seamless experience at every stage — from onboarding through ongoing optimization.

From day one, Truv delivered detailed documentation, hands-on onboarding, and regular enablement sessions to empower CMG's teams. We also established weekly check-ins with CMG's support team to address post-launch needs in real time.

This proactive approach enables CMG to continuously optimize performance, resolve issues quickly, and maintain full confidence in their verification workflows.

Truv stood out not only for its
technology, but for its alignment with
how we build. The solution is scalable,
reliable, and fully embedded within
our ecosystem. Most importantly, it
keeps the experience under our
control, allowing us to move faster,
operate smarter, and continuously
optimize as the market evolves.
Truv stood out not only for its technology, but for its alignment with how we build. The solution is scalable, reliable, and fully embedded within our ecosystem. Most importantly, it keeps the experience under our control, allowing us to move faster, operate smarter, and continuously optimize as the market evolves.

Paul Akinmade

Chief Strategy Officer, CMG Financial

Conclusion

By partnering with Truv, CMG transformed its income and employment verification process — achieving both financial efficiency and operational agility.

Truv’s embeddable, API-driven solution empowered CMG to build a scalable, modern verification experience that matches its innovative mortgage lending vision.

About CMG Home Loans

CMG Home Loans is a privately held, well-capitalized mortgage lender founded in 1993. Known for its proprietary technology, retail innovation, and customer-centric approach, CMG focuses on empowering homeownership through smarter lending solutions.

CMG currently operates in all states, including the District of Columbia, and holds approvals with FNMA, FHLMC, and GNMA. CMG is widely known through the mortgage banking and housing markets for responsible lending practices, industry and consumer advocacy, product innovation, and operational efficiency. (CMG Mortgage, Inc. NMLS ID# 1820 nmlsconsumeraccess.org)
Visit: cmghomeloans.com

About Truv

Truv empowers lenders to instantly verify income, employment, assets, and insurance data directly from the source. With best-in-class coverage, configurable workflows, and a focus on consumer-permissioned data, Truv helps financial institutions streamline underwriting while dramatically reducing costs.
Learn more at www.truv.com