Overview

HMA Mortgage, a division of Affordable Mortgage Advisors, LLC (HMA) set out to modernize how borrower income, employment and assets are verified across their lending operations. As loan volume increased, the team wanted to eliminate time-consuming manual document collection, standardize verification workflows across systems, and maximize rep and warranty relief opportunities with Fannie Mae and Freddie Mac. Before Truv, HMA was spending approximately $936,000 per year on verification of income and employment reports using primarily a legacy provider.

By implementing Truv's all-in-one verification platform across their point-of-sale and loan origination systems, HMA created a more efficient and scalable verification process for borrowers, loan officers, and underwriting teams while dramatically reducing spend.

Challenge

Before partnering with Truv, HMA relied heavily on archaic verification methods, including a combination of manual processes and third-party verification providers that came with increasingly high costs per pull. The lender sought to improve operational and cost efficiency; however, several challenges stood in the way:

  • Increasing verification costs: Legacy verification solutions were increasing costs year over year.
  • Manual document collection slowed loan processing: Borrowers were frequently asked to upload paystubs and bank statements, creating delays and increasing the workload for processors and underwriters.
  • Verification workflows were inconsistent across systems: HMA needed a reliable way to standardize verifications across both their point-of-sale platform, nCino, and their loan origination system, Encompass.
  • Legacy verification tools underperformed: While evaluating other key players in the consumer-permissioned verification space, the team focused heavily on borrower conversion rates and data quality.

HMA Mortgage needed a flexible verification platform that could integrate seamlessly into existing workflows to streamline data collection without sacrificing accuracy or compliance.

Solution

HMA selected Truv's all-in-one verification platform to integrate income, employment, asset and document upload fallback solutions, maintaining a consistent experience for loan officers and borrowers across systems as the loan file moves down the track to closing.

Truv provided a single platform capable of:

  • Income and employment verification via payroll/employer connections
  • Asset verification via bank connections
  • Document fallback verification when digital connections are unavailable

This fully integrated approach allowed HMA to maximize automation from direct-to-source data connections while still capturing verifications with digital upload fallback in the same interface when direct connections were not possible.

Key implementation highlights:

  • Cross-platform integration: Truv deployed VOIE, Doc Upload fallback, and VOA solutions across both nCino in the loan application and Encompass loan origination system, positioning Truv as the first vendor in the verification waterfall and replacing legacy vendors with a single, all-in-one solution.
  • Hands-on partnership: Truv brought together sales, customer success, and product teams to resolve implementation challenges quickly and ensure a smooth path to company-wide adoption.
  • Process Optimization: Introduced optimized verification workflows customized to HMA Mortgage's lending operations for consistent, scalable adoption.

Together, these improvements allowed HMA to streamline verifications, reduce manual effort, and accelerate loan closings with a single, dynamic partner.

Outcomes

Since implementing Truv, HMA has begun to see measurable improvements in verification efficiency and borrower experience.

$477,000 Annual Cost Savings

Truv delivered immediate, measurable cost relief for HMA — a $39,750 reduction in monthly verification spend that adds up to over $477,000+ saved every year. On the 3,600 loans that Truv impacted, HMA realized leaner costs, faster verifications, and no compromise on data quality.

We knew our legacy verification costs
were climbing, but switching providers
felt like a risk. Truv removed that
concern entirely. The savings were
immediate and measurable, and we
didn't have to sacrifice data quality
or compliance to get there. It's hard
to argue with the math.
We knew our legacy verification costs were climbing, but switching providers felt like a risk. Truv removed that concern entirely. The savings were immediate and measurable, and we didn't have to sacrifice data quality or compliance to get there. It's hard to argue with the math.

David E. Holland, Jr.

President | Senior Loan Officer, HMA Mortgage

87% Login VOA Conversion Rate

HMA's asset verification conversion reflects how intuitive the Truv experience is for borrowers, averaging 87% across all asset verifications initiated in nCino and Encompass. Rather than navigating cumbersome document uploads, borrowers connect their financial accounts digitally in seconds — resulting in a faster, cleaner verification process that keeps loans moving.

57% Login VOIE Conversion Rate

HMA has seen strong income and employment verification conversion through Truv's digital-first approach, averaging 57% across all income and employment verifications initiated in nCino and Encompass. Borrowers seamlessly connect their employers and payroll providers, replacing the paper chase with a frictionless experience that meets them where they are.

Our borrowers don't want to dig up
pay stubs and bank statements —
they want to close fast. With Truv, we're seeing 87% conversion on asset
verifications and 57% on income and
employment. That's not just a metric;
that's fewer phone calls to borrowers,
fewer delays, and a smoother
experience from application to close.
Our borrowers don't want to dig up pay stubs and bank statements — they want to close fast. With Truv, we're seeing 87% conversion on asset verifications and 57% on income and employment. That's not just a metric; that's fewer phone calls to borrowers, fewer delays, and a smoother experience from application to close.

Robert Fillyaw

Managing Partner | Senior Loan Officer, HMA Mortgage

<1 Month Dual-Platform Go-Live

HMA went live on both nCino and Encompass in under 30 days. Truv's intuitive setup, comprehensive documentation, and hands-on support made a dual-platform launch seamless from the start.

White-Glove Partnership from Day One

Truv's relationship with HMA reflects a genuine commitment to long-term success — not just a one-time technology deployment:

  • Rapid Onboarding and Time-to-Value: Truv prioritized getting HMA's team up and running quickly. Through a structured implementation process, clear technical guidance, and hands-on onboarding support, HMA's loan officers were able to incorporate income, employment and asset verification into their existing workflows with minimal disruption and a short ramp-up period.
  • Responsive, Proactive Support: When questions or edge cases arose, HMA experienced a level of responsiveness rarely found in technology partnerships. Truv's team engaged directly and quickly — diagnosing issues, communicating clearly, and resolving challenges at speed to prevent any impact to loan processing.
  • Actionable Data and Reporting Visibility: Rather than leaving HMA's team to interpret raw data on their own, Truv provided intuitive reporting tools that surface meaningful verification insights in real time. This gave HMA's operations leadership a clear, ongoing view of verification performance — empowering smarter decisions without the lag of manual reporting.
  • A Partnership Built to Grow: Truv approaches the HMA relationship as an evolving collaboration. As HMA scales its lending operations and borrower expectations shift, Truv remains an active partner in refining the verification experience and identifying new opportunities to improve efficiency across the mortgage process.
What stood out about Truv from
day one wasn't just the technology
— it was the team behind it. When
we ran into questions during
implementation and post go-live,
someone was always there with
answers. That kind of responsiveness
is rare in a vendor relationship, and
it made all the difference in getting
our team confident and up and
running.
What stood out about Truv from day one wasn't just the technology — it was the team behind it. When we ran into questions during implementation and post go-live, someone was always there with answers. That kind of responsiveness is rare in a vendor relationship, and it made all the difference in getting our team confident and up and running.

Tom Mills

Managing Partner, HMA Mortgage

Conclusion

Through its partnership with Truv, HMA has redefined how it approaches verifications — accelerating loan cycles, reducing operational overhead, and delivering a smoother, more transparent and intuitive experience for borrowers from application to close.

What began as a search for a more efficient verification solution has grown into a strategic partnership centered on continuous improvement. As HMA expands, Truv is positioned to scale alongside them — bringing new capabilities, responsive support, and a shared drive to raise the bar. This is more than a vendor relationship; it's a collaboration built on trust, performance, and a common goal of making the mortgage process work better for everyone involved.

About HMA Mortgage

Founded in 2006, HMA Mortgage is a Pittsburgh-based mortgage lending company whose team brings over 150 years of combined industry experience, and a reputation built entirely on referrals. Specializing in Conventional, FHA, VA, USDA, Renovation, and non-QM products, HMA serves borrowers across 34 states plus the District of Columbia through a network of trusted lending partners. A multiple-year winner of the 5-Star Mortgage Professional Award and a BBB-accredited business, HMA's commitment to quality service is at the core of everything they do.
Learn more at: www.HMAmortgage.com

About Truv

Truv empowers lenders to instantly verify income, employment, assets, and insurance data directly from the source. With best-in-class coverage, configurable workflows, and a focus on consumer-permissioned data, Truv helps financial institutions streamline underwriting while dramatically reducing costs.
Learn more at www.truv.com