MMA (Marketing Management Analytics) is a marketing optimization firm headquartered in Wilton, Connecticut. The company was founded in 1989 by Patrick Cummings and Rex Briggs, both of whom had extensive experience in marketing analytics. MMA uses a variety of data-driven techniques to help companies optimize their marketing strategies for maximum effectiveness and profitability. MMA’s services include marketing mix modeling, which involves analyzing market data to determine the most effective allocation of a company’s resources across various marketing channels. The company also offers attribution modeling, which helps clients understand the impact of each marketing touchpoint on consumer behavior and overall sales. Other areas of focus include pricing analytics, promotional effectiveness, and customer segmentation. MMA has worked with a wide range of clients across various industries, including consumer packaged goods, healthcare, media, and technology. Some of their notable clients include Coca-Cola, Microsoft, Procter & Gamble, and Pfizer. In 2004, MMA was acquired by Ipsos, a global market research firm. Today, MMA operates as a subsidiary of Ipsos and has offices in multiple locations throughout North America, Europe, and Asia. The company continues to be a leader in the field of marketing analytics, helping clients make data-driven decisions that drive growth and profitability.