Wyze is an American consumer electronics company founded in 2017 by former Amazon employees Dave Crosby, Yun Zhang, Dongsheng Song, and John Delaney. The company is headquartered in Kirkland, Washington, and specializes in producing affordable smart home devices and security products. The company gained initial recognition with the launch of the Wyze Cam, a low-cost indoor security camera that offered features comparable to more expensive competitors. Since then, Wyze has expanded its product lineup to include smart home devices such as video doorbells, smart bulbs, smart plugs, robot vacuums, smart locks, and various sensors. Wyze operates on a direct-to-consumer business model, selling products primarily through their website and select retail partners. The company’s strategy focuses on offering feature-rich products at significantly lower price points than traditional competitors, while maintaining product quality and providing regular software updates. The company has raised several rounds of funding, including a $110 million Series B round in 2020. Wyze has faced some controversy, including a data breach in 2019 and security vulnerabilities in their camera systems, which they addressed through software updates and improved security measures. Despite these challenges, the company has maintained a strong presence in the smart home market and continues to expand its product ecosystem.