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Whitbread PLC is a British multinational company primarily engaged in the hospitality business. Founded in 1742 by Samuel Whitbread, the company has since evolved into one of the largest hospitality companies in the United Kingdom. Headquartered in Dunstable, England, Whitbread operates through its various subsidiary brands, including Premier Inn, Costa Coffee, Beefeater, Bar + Block, and Brewers Fayre. Premier Inn, the company’s flagship brand, offers budget hotel accommodation with over 800 hotels and more than 80,000 rooms across the UK and internationally. Costa Coffee is a well-known coffeehouse chain with a global presence, offering a diverse range of coffee beverages, snacks, and merchandise. The brand operates in over 30 countries worldwide. Whitbread’s food and beverage offerings extend beyond coffee, with its restaurant brands Beefeater, Bar + Block, and Brewers Fayre. Beefeater is a chain of steakhouse restaurants known for its grilled meat dishes, while Bar + Block offers a modern and casual dining experience, centered around an extensive selection of steaks. Brewers Fayre, on the other hand, is a family-friendly restaurant chain serving classic British pub food. Known for its commitment to sustainability, Whitbread actively promotes eco-friendly practices throughout its operations. The company has set ambitious goals for reducing its carbon emissions, water usage, and waste generation as part of its Good Together sustainability platform. As of 2021, Whitbread continues to expand and invest in its existing brands, offering high-quality hospitality experiences to customers across its diverse portfolio.
The information on this page is not an endorsement of Truv’s services by Whitbread and is meant to be purely informational.
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Our journey to Truv: the story of our renaming
As we expand and innovate our product portfolio, we changed our name to Truv, formerly Citadel API.
Mar 3, 2022