Information Resources
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About Information Resources

Information Resources Inc. (IRI) is a global provider of predictive market research, business intelligence, and decision support technology solutions. The company mainly focuses on providing its innovative solutions to the food, consumer packaged goods, and healthcare industries. IRI leverages the power of technology and big data to analyze and predict consumer behavior, market trends, competitive landscape, and other critical information that drive business success. Founded in 1979, IRI’s headquarters is in Chicago, Illinois, with offices across the Americas, Europe, and the Asia-Pacific region. The company’s solutions portfolio includes market and customer insights, marketing effectiveness, price and promotion optimization, consumer and shopper marketing, and supply chain optimization, among others. IRI works with thousands of leading brands, retailers, and manufacturers worldwide, providing them with customized and data-driven insights that enable them to make informed decisions, improve their performance, and drive growth. IRI is recognized as one of the leading market intelligence and research providers in the world, with numerous industry awards and accolades for its innovative solutions and outstanding service. The company’s commitment to data integrity, accuracy, and privacy is demonstrated by its compliance with various data protection regulations and certifications, including ISO 27001 and EU GDPR.

The information on this page is not an endorsement of Truv’s services by Information Resources and is meant to be purely informational.

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