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About GfK
GfK SE is a global market research company headquartered in Nuremberg, Germany. Established in 1934, GfK provides extensive market intelligence across a wide range of industries, including consumer goods, media and entertainment, retail, telecommunications, and healthcare. With a presence in over 100 countries, GfK operates through a network of subsidiaries, strategic partners, and affiliates, allowing the company to offer comprehensive insights into local and global markets. The company’s core services include consumer research, retail and technology insights, media measurement, and custom research solutions tailored to clients’ specific needs. GfK utilizes a variety of data collection methods, including surveys, point-of-sale data, behavioral tracking, and social media analytics to gather accurate and reliable information. This data is then analyzed by GfK’s team of experts, who provide clients with valuable insights and actionable recommendations to support their strategic decision-making processes. The company serves a diverse client base, including manufacturers, retailers, service providers, media companies, and government organizations. By delivering relevant and timely information, GfK helps clients understand market trends, consumer preferences, and the competitive landscape, enabling them to develop effective marketing strategies and optimize their business performance. With its commitment to data quality and market research standards, GfK has established itself as a trusted partner in the market research industry. Continuously adapting to the evolving market landscape, GfK strives to provide innovative solutions that empower clients to succeed in an increasingly complex and competitive business environment.
The information on this page is not an endorsement of Truv’s services by GfK and is meant to be purely informational.
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