Framed Data was a predictive analytics company founded in 2013 that specialized in user behavior analysis and churn prediction for software-as-a-service (SaaS) businesses. The company developed machine learning algorithms to help businesses identify and retain customers who were likely to discontinue their services. Their platform automated the process of analyzing user behavior patterns and provided actionable insights without requiring dedicated data science teams. In 2016, Framed Data was acquired by Square, Inc., the financial services and digital payments company. Following the acquisition, the Framed Data team integrated into Square’s data science division, where their expertise in predictive analytics and machine learning contributed to Square’s customer insights and retention strategies. The company’s core technology focused on processing large volumes of user interaction data to identify behavioral patterns that indicated potential customer churn. Their solution was particularly valuable for subscription-based businesses looking to reduce customer attrition rates. Prior to the acquisition, Framed Data had raised venture capital funding from investors including Google Ventures, Innovation Works, and Accel Partners. The acquisition by Square represented a strategic move to enhance Square’s data analytics capabilities and improve its ability to serve merchants with more sophisticated customer retention tools.