firstSTREET for Boomers & Beyond is an American retail company specializing in products designed for older adults and seniors. Founded as firstSTREET, the company operates primarily through its e-commerce website and mail-order catalog business. The company focuses on providing innovative products that address the specific needs and challenges faced by the aging population. The retailer offers a wide range of products across various categories, including mobility aids, home safety equipment, health and wellness products, technology solutions, and lifestyle items. Notable product offerings include walk-in bathtubs, lift chairs, medical alert systems, amplified telephones, and various ergonomic devices designed for individuals with limited mobility or dexterity. firstSTREET is known for curating products that combine functionality with senior-friendly design elements, often featuring items that help maintain independence and quality of life for older adults. The company serves customers throughout the United States and has established itself as a significant player in the senior-focused retail market. The company maintains a customer service team specifically trained to assist older adults and their caregivers in product selection and support. Their business model includes direct-to-consumer sales through their website, catalog, and telephone orders, making their products accessible to seniors who may prefer traditional shopping methods.