E & C Fashion is an American apparel company specializing in denim products under the brand name Atomic Denim. The company operates primarily through its e-commerce platform atomicdenim.com, offering a range of denim clothing and accessories. Founded as a fashion retailer, E & C Fashion has positioned itself in the contemporary denim market segment, targeting consumers seeking modern denim styles. The company’s product line includes jeans, jackets, shorts, and other denim-based apparel for both men and women. Atomic Denim, their flagship brand, emphasizes quality craftsmanship and contemporary designs while maintaining competitive pricing in the mid-range denim market. The brand has gained recognition for incorporating modern fashion trends with traditional denim manufacturing techniques. Through their online retail presence, E & C Fashion serves customers across the United States, offering direct-to-consumer sales through their website. The company utilizes digital marketing strategies and social media platforms to engage with their customer base and showcase their latest collections. Their business model focuses on online retail distribution, eliminating traditional brick-and-mortar overhead costs and allowing for competitive pricing in the denim apparel market.