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About Dollar Thrifty Automotive Group
The Dollar Thrifty Automotive Group is a former car rental company headquartered in Tulsa, Oklahoma, United States. It was founded in 1990 and operated as a holding company for the Dollar Rent A Car and Thrifty Car Rental brands. The company’s primary business involved the rental and leasing of vehicles to individuals and corporate customers. Dollar Rent A Car, established in 1965, offered primarily lower-priced rental options for budget-conscious travelers. Thrifty Car Rental, founded in 1958, focused on providing affordable rates and a wide range of vehicle options. With its extensive fleet and numerous airport and off-airport locations, the Dollar Thrifty Automotive Group served both domestic and international customers. The company aimed to deliver exceptional customer service and competitive pricing. Over the years, Dollar Thrifty expanded its operations significantly, reaching a network of locations across the United States and globally. However, changes in the transportation industry and rivalries in the car rental sector impacted the company’s financial performance. In 2012, the Hertz Global Holdings Inc. acquired the Dollar Thrifty Automotive Group, allowing for greater consolidation and synergy within the car rental industry. Today, the former Dollar Thrifty brands are owned by The Hertz Corporation, operating under the Dollar Car Rental and Thrifty Car Rental names.
The information on this page is not an endorsement of Truv’s services by Dollar Thrifty Automotive Group and is meant to be purely informational.
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