About NerdWallet
NerdWallet is an American personal finance website that assists consumers in making informed financial decisions. The website provides financial analysis and advice on topics including credit cards, mortgages, loans, insurance, and investments. Founded in 2009 by Tim Chen and Jake Gibson, NerdWallet started as a credit card comparison site. Since then, the company has expanded its offerings to become a comprehensive personal finance resource for consumers. NerdWallet’s business model relies on affiliate marketing, which means the website earns a commission when people sign up for some of the financial products recommended on the site. However, the company claims to maintain editorial independence and transparency in its recommendations. As of 2021, NerdWallet has over 160 million visitors annually and has expanded its services to include a mobile app and a subscription service, NerdWallet Premium. The company has received several awards and recognition for its focus on providing reliable and informative financial advice to consumers.
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