About BASES
BASES is a global market research and consulting firm that specializes in providing consumer insights and solutions to businesses across various industries. The company was founded in the year 1978 and is headquartered in Norwalk, Connecticut, USA. BASES offers a range of research services including new product and service development, product optimization, pricing, and consumer concept testing. They utilize various research methodologies such as surveys, digital behavioral tracking, and social media analysis to gather deep and significant insights about the market and consumer behavior. A team of experienced researchers and data scientists work together to provide custom solutions to help clients make informed business decisions. In addition to its research and consulting services, BASES also provides software-based products such as forecasting and optimization tools, data visualization, and data management platforms. These products help clients to improve their marketing strategies, build efficient sales channels, and optimize their pricing and promotions. BASES has a global presence, with 14 offices across North America, Europe, Asia, and Latin America, and serves clients in over 95 countries. The company has received various industry awards for its innovative solutions, exceptional customer service, and outstanding contribution to the market research industry.
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