---
title: "Direct Deposit Switching for Retail Banking | Income & Employment Verification | Truv"
category: Solutions
url: "https://truv.com/retail-banking"
description: "Grow deposits and accelerate primacy with digital direct deposit switching, income, and employment verification for banks and credit unions."
---

# Retail Banking

Accelerate primacy. Grow deposits. Drive account primacy and deposit growth for banks and credit unions with Truv's direct deposit switching, income, and employment verification — direct-to-source data that scales growth.

- **URL:** https://truv.com/retail-banking
- **Contact:** https://truv.com/contact-sales

## Customers

Retail banks and credit unions using Truv include Step, Navy Federal, Q2, and Travis Credit Union.

## Verification Suite

### Direct Deposit Switch
Digital direct deposit switching with HR form fallback.

### Income Verification
Payroll-based for W-2, gig, retirement, disability, and more.

### Bank Income Verification
Bank account transaction analysis for income reports.

### Employment Verification
Real-time employment status, current and historical.

## Drive Deposit Growth and Personalize the Customer Experience

### Coverage
Cover 100% of customer switches. Leading coverage drives optimized customer connections without the friction.

### Fallback
Automate no-touch HR form fallbacks. Built-in fallback enables manual switches without human in the loop.

### Cost Savings
Lower acquisition costs, maximize ROI. Lower overhead, streamline operations, and scale without call centers or employee intervention.

### Security & Compliance
Run on enterprise-grade security. Every verification meets strict privacy, encryption, and data protection standards.

## Plug Truv Into Your Existing Workflow

- New Customer Experience — embed direct deposit switching in your new account opening flow
- Existing Customer Experience — drive primacy with in-app direct deposit switching for current customers
- In-Branch Account Opening — support seamless in-branch account opening with SMS, email, and QR code experiences
- Email, SMS, and Push Campaigns — drive customers to the direct deposit switching experience through targeted campaigns

## Integrations

Pre-built integrations with leading digital banking platforms:

- Jack Henry Banno
- Alkami
- Clutch
- Q2
- MX
- Candescent (formerly Terafina)

## Customer Results

- **B9:** realized a 12% improvement in total funds deposited over a leading consumer-permissioned vendor

## Customer Segmentation

Truv analyzes customer income patterns, employment status, and direct deposit history to create actionable segments — identify high-value customers, spot opportunities for additional services, and proactively engage customers at risk of switching institutions.

## Key Use Cases

- New account onboarding with direct deposit capture
- Deposit growth and primacy initiatives
- Customer segmentation by income and employer
- In-branch account opening via SMS, email, and QR

## Benefits

- **Deposit growth:** Multiple direct deposit switching paths increase successful transfers.
- **Fast integration:** Digital banking integrations with dedicated onboarding support — most institutions go live within days.
- **Better customer insight:** Income and employer data enables more targeted product offers.
- **Lower acquisition cost:** Automation eliminates manual form processing and follow-up communications.

## Related Pages

- [Direct Deposit Switching](https://truv.com/products/direct-deposit-switching)
- [Income and Employment Verification](https://truv.com/mortgage-lending/income-and-employment-verification)
- [Bank Income Verification](https://truv.com/products/bank-income-verification)
- [Employment Verification](https://truv.com/products/employment-verification)
- [Truv Bridge](https://truv.com/platform/truv-bridge)
- [Developer Documentation](https://truv.com/docs)
- [Contact Sales](https://truv.com/contact-sales)