Explore Consumer permissioned data and defined the benefits in the Banking sector. The future of banking isn’t just about hoarding data but earning trust. It’s about striking the balance between financial privacy and personalization. Banks that recognize this will pioneer the next era of digital banking.Here are some trends and insights
- Majority of consumers want control over data sharing.
- Top banks, like Citi and Wells Fargo, are shifting towards permissioned data.
- A study by Razorfish & GWI found that 76% are aware of data privacy risks, but 56% still share personalized experiences.
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